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Creative Development

How you define creative is critically indicative of whether your direct marketing programs are headed for success or failure.

If you view the creative process as a separate activity apart from marketing and channel distribution processes, you're definitely headed in the wrong direction. These crucial elements of direct marketing must be welded together every step of the way. In other words, when the individuals involved in the marketing phase understand and are able to manage the creative function, whether it's a space ad, direct mail package or an email campaign headed for cyberspace, the result is a cohesive, measurable, on-target approach.

Of course, that requires talent, experience, and dedication...three qualities you'll find in abundance at Cimino Direct.

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