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Measurable direct marketing is a process which demands the integration and management of several levels of hands-on expertise and experience. From defining objectives to analyzing results, from list segmentation to setting up a results-oriented test matrix, from overseeing the creative function to evaluating database performance, the process requires consistent focus at every level of activity.

At Cimino Direct, we place a heavy emphasis on the planning phase of direct marketing, helping client companies recognize important opportunities to improve overall results. Sometimes that means the development of a new product or the modification of an existing one. Sometimes it means looking at segmentation techniques from a different perspective, yielding increased response levels.

Sometimes it just means working harder and smarter to achieve objectives and increase profits.

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